Healthy Eating Starts at Home

Can food be life-changing? We believe so. Many chronic health issues are directly linked to poor nutrition. We are committed to improving the health and well being of all Arizonans. Our goal with the Homegrown Healthy program is simple: to help our neighbors learn how to eat fresher and live well.

Homegrown Healthy is a three-month nutrition program that brings people together to:

  • Take part in monthly healthy cooking demos
  • Learn new ways to prepare fruits and vegetables
  • Sample fresh recipes
  • Get advice from a nutritionist
  • Set healthy eating goals
  • Learn more about colorful fruits and vegetables
  • See how easy and delicious healthy eating can be

Redeeming your Homegrown Healthy Produce Bucks is easy.

  • Bring your bucks to a participating store or farmer's market
  • Choose your fresh fruits and vegetables
  • Pay at checkout with your bucks*

Bonus! Homegrown Healthy Coupons

Get $20 in Homegrown Healthy bucks for each event you attend — bucks you can spend on fresh produce at participating stores and farmer’s markets.

* Homegrown Healthy bucks can only be used for fresh produce. If your total produce purchase is more than the $20 value of your bucks, you will pay the remaining amount owed. Cashiers cannot make change for Homegrown Healthy bucks or convert them to cash.

Enrollment Form

Sign up to eat your way healthy!

This program is only available to the companies listed. Check back later if you don't see your company.

Insurance Status
Employment Status

This survey was adapted from The Food Attitudes and Behaviors (FAB) Survey developed by staff at NCI with the goal of evaluating a variety of factors that may be related to fruit and vegetable intake among adults. The information in this survey will be aggregated and used only for measurement and evaluation of the program. No personally identifiable information will be shared with your employer, Blue Cross Blue Shield of Arizona, or Wholesome Wave.

Fruit Consumption
Vegetable Consumption

Blue Cross Blue Shield of Arizona (BCBSAZ) is working with local organizations to ensure our friends and neighbors have access to nutritious foods through Homegrown Healthy, a part of BCBSAZ’s Nourishing Arizona program.